Wholesome Child
UX/CX Research Strategy, Customer Journey Wall, Design Sprints and Innovation.
How do you innovate, inspire, excite and create a brand-first digital product that customers want and that the business can deliver?
The Problem
Wholesome Child is a trusted source of information and inspiration regarding childhood nutrition. The brand empowers parents with a committed nutrition network to make better food choices for their kids. Wholesome Child decided to innovate and build a vertically integrated brand, but what would be the best product and approach to help mothers stressed about feeding their children nutritious food quickly and easily?
Objective
Heart of what was essential to the Wholesome Child community and arrive at a qualified and prioritised scope to commence innovation design sprints.
Approach
Interviews with the current community and prospective consumers.
Establish audience groups, personas and behaviours
Insight ideation
Design Sprints
Conduct creative workshop sessions and assign business value to each solution
MVP
Solution Process
Due to the non-disclosure agreement, limited information can be provided.
Qualitative & Quantitative Research
We started with surveys (quantitative) research to identify patterns, make predictions, and generalise findings about the target audience and topic. At this moment, our aim was to answer questions about what, where, and when.
The second round of research was a 1:1 interview session to understand the community's motivations, thoughts and attitudes. The focus was uncovering the why behind actions and developing a deep understanding of the topic.
Both data were highly relevant to help us inform decision-making throughout the design and product development process.
Workshop
Leadership Teams and Stakeholder experts participate in a workshop to:
Define the vision for Wholesome Child's first digital product (using inputs from research as well as creative exercises)
Define an MVP (Features & Prioritisation of product) to inform the scope
Get to one or two product ideas for build and validation.
Value Matrix
Used to encompass the time it would take to implement, the technical challenge, and the development cost of the outcome functionalities from the workshop.
Elevator Pitch Exercise
Creation of a clear and concise explanation of why the project exists to present to investors.