Methodologies
CX/UX Research & Strategy
A good UX design is all about placing the user first. Thus, a significant part of the UX design process is getting to know your target audience: What are their needs and goals? What are their problems and challenges? What drives them, and how? How can your business fulfil their needs while having a differential and remaining competitive? How to be disruptive and innovative?
So don't even consider opening Sketch until you've done your research. Because here's where Customer and User Experience Strategy can effectively enable your organisation to be more customer-centric and experience-driven. CX is about future-proofing your business by assuring your commercial model is continuously looped into the customer's needs, attitudes, values, beliefs, motivators and detractors.
Because to get to what we're all really after—valuable, accessible, innovative and engaging experiences—we need to create communication and collaboration.
Research
How to validate the problem you are aiming to solve? What is the problem you are trying to solve? Interviews & Surveys, Workshops, Competitors, and Cultural Probs, among other methodologies. Talking to the target audience is the key to understanding how to innovate.
Data Analysis
The gathered information makes it possible to know who you are innovating for. With empathy is possible to understand the customer's needs, behaviours, and problems. I develop empathy maps, personas, and customer journeys based on that information.
Design Thinking
Innovative solutions to solve the problem statement aren't always that straightforward. Learning about the context, creating Do-Go maps, information architecture, MVP, building prototypes as tangible representations and testing the potential solutions is the key to success.
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